Why is contract packaging attractive?


In most manufacturing settings, changing lines, machines, or equipment costs money. The worst scenarios for efficiencies are short product runs. Contract packaging shifts the management and control of short-run jobs created by new or niche products, or seasonal demand outside of primary manufacturing economies. It also creates “end-of-line” flexibility because it’s possible to utilize a range of capabilities of multiple vendors.  This allows for almost unlimited package and volume options to meet the changing and unpredictable nature of consumers.


Contract packaging will likely reduce financial risk. In many cases, little or no capital investment is needed. This is particularly attractive for new product launches when future demand is uncertain and for non-standard product promotions.  Like outsourcing other products, services or processes manufacturers are typically attracted to lower staffing and operating costs when utilizing contract packaging.  A thorough cost analysis will likely show that maintaining and managing the flexible workforce productively in house is cost prohibitive.


Contract packaging companies fall into four main categories: cost leadership, bundled services, thought leadership, and robust systems. Read more about this topic here.




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